Making use of social media is now the most interactive and most cost efficient form of marketing. That sounds great, but now with social media being popular among almost all age groups, there are so many different platforms to cover and choose from. Many factors and de...

Have you been wondering what social media platform you want to invest most of your time in? The answer is Instagram. Instagram’s popularity has been growing steadily since it first launched back in 2010 and it’s the second most popular social media network in the world...

It’s simple. Having more followers means more clients and more clients leads to greater success for your business! These days, there is no escaping social media. It is integrated into everyone and everything . . . so let’s use it to our advantage! Although each platfor...

Spending time gathering content for your small business can be time-saving and most importantly, fun. In order to establish a stress-free marketing strategy, try building a collection of photographs, blog post and email blasts ahead of time to help prepare and organize...

Marketing your business doesn't have to break the bank. As a business owner, there are many way to effectively market your business without pouring endless money into advertisements. Here are 15 awesome (and cost-friendly) ways to promote your small business - Let's g...

You have a social media presence, but where is your audience? In the marketing world, keeping up with the social media outlets your consumers are using is crucial to the success of your business. Here’s a little insight on which social media outlets are best for your b...

Are you missing a huge marketing step and not treating your clients correctly? Clients are the lifeline to your business and you cannot survive without them! Here are three tips to make your clients feel like a VIP:

1. Send hand-written notes. Did your client reach a m...

Working from home is a blessing but can also be curse! If you're an entrepreneur or someone who is allowed to work from home, you frequently find that working from home can have its challenges.

There are countless distractions that arise that can keep you from finishin...

I love a great photo just like anyone else does and as a small business owner it gets harder and harder to find the time to take my own gorgeous photos.  To avoid getting hit with copyright infringement (see the defininition here) I usually use my own photos or purchas...

This week I am focusing on helping small businesses figure out what social media platform is right for them.  I think there is a lot of pressure feeling like you need to have presence on every single platform, but really, as a small business you don't have the time!...