It’s simple. Having more followers means more clients and more clients leads to greater success for your business! These days, there is no escaping social media. It is integrated into everyone and everything . . . so let’s use it to our advantage! Although each platfor...

As the seasons change, so should your marketing strategies. This is especially true living in New England where people practically hibernate in the winter, and then all of a sudden spring and summer hit us and we become way more active. Take advantage of this window of...

Running a small business is undeniably a tall order in and of itself. The job gets even more stressful when we have to throw marketing into the mix. However, it is important to organize and complete the essential marketing to-do’s so that you can work as effectively as...

Inspire with your photos and stand out when taking, editing and sharing your images. Not sure where to start? I am giving out three easy tips on how to make your personal and/or business Instagram a hit by keeping up with all the latest trends! It’s not just about has...

With ever-changing and ever-improving social media outlets, there are great benefits to social media marketing for your business. Before you dive right in, make sure you don’t get caught up in rookie mistakes that could hurt your brand. Here are some tips on how you ca...

You have a social media presence, but where is your audience? In the marketing world, keeping up with the social media outlets your consumers are using is crucial to the success of your business. Here’s a little insight on which social media outlets are best for your b...