Are you missing a huge marketing step and not treating your clients correctly? Clients are the lifeline to your business and you cannot survive without them! Here are three tips to make your clients feel like a VIP:
1. Send hand-written notes. Did your client reach a milestone in their business? Did you just book an account with them? These are perfect times to send a 'thank you' or 'congratulations' note! Write the note in a branded card and deliver promptly. The extra time put into personal, handwritten notes shows sincere sentiment and will not go unnoticed.
2. Highlight your work with them. Announce your client in your eblast or on your social media platforms. Featuring a client on your daily Facebook post is a great way to let them know that you are thinking of them and the success of their business! Choose one business per week and make them your feature; they'll appreciate your kind words and feel valued.
3. Talk human to them. It's nice to communicate with your clients on a personal level. When working on projects, you'll likely find that you have something in common with your client. You could share a love of field hockey or find out that you both vacation in Vermont. Whatever it may be, your clients will feel appreciated if you can personalize your interaction and engage in dialogue not strictly related to work. It will mean a lot if you remember something important to them and bring it up in a later meeting!
All of your clients deserve to feel like a valued addition to your business! Try these three tips and treat your clients like the VIPs they are.