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How a marketing strategy & timeline can help your small business!

February 10, 2016

 

Do you ever feel like you have a marketing plan then suddenly, it's three months later and you did absolutely nothing you set out to do to help your business? If you're raising your hand... you're not alone!

Many small business owners, including myself, find it extremely hard to find the time for grassroots marketing. Everything from managing social media (I mean really making connections... not just using hootsuite), to creating and sharing valuable content via email marketing and connecting with local businesses all sound great, but often get pushed to the end of your to-do list.

As a small business marketing expert, I totally get it and understand the struggles small businesses goes through. It's been my mission to find a mix of the both strategy and action items that my clients could benefit from. Recently, I have been working with many of my clients not only on a marketing strategy, but on a timeline including monthly check-ins with me, that hold them accountable for their plans. Both my clients and myself are really finding this process beneficial, helpful and motivating. They love it because it gives them a structured schedule to follow while, I love it because it's amazing to see my clients take initiative and see results. It's truly a win-win!

Grassroots marketing can be overwhelming and often times feel never-ending (thanks Mark Zuckerberg). When you put a smart strategy in place paired with a timeline, everything begins to seem reachable and achievable. I believe in breaking down marketing into small goals and steps so you don't feel overwhelmed by it all. By connecting every month, I am able to motivate, give feedback and encourage my clients to continue working hard at their strategy.

Creating a marketing strategy and timeline will help you:

  • Learn how to better manage your time so you can maximize your marketing efforts.

    • It will help you prioritize so you know exactly what efforts you should be focusing on first.

  • Integrate your business into the marketplace.

    • Keeping your marketing plan in sync with your business goals will take you far.

  • Stay on top of your marketing efforts by keeping a consistent schedule.

    • With a timeline in place you will be held accountable to implement your marketing strategy.

  • Brainstorm & receive support throughout your entire campaign.

    • Generaing new ideas that will improve your business and open you to new marketing opportunities.

  • Feel like you have a teammate to keep you on track with your business goals.

    • Building these plans with the support of an expert will give you the confidence you need to stay on course and execute your plans.


Want to learn more or inquire for your own business? We offer 3 month, 6 month, and 12 month strategies and timelines. Contact me to find out how we can help you!

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