We’re focusing on an oldie, but goodie marketing tactic… yup, you guessed it, email marketing! At the end of this, we’re sure we’ll have you psyched and ready to develop email content of your own. We’re not talking unsolicited spam, but when people sign up for your email list, chances are they are interested in the content you are sharing. We absolutely feel email marketing is a worthwhile tactic for small business owners to capitalize on and here’s why:
Effective way to reach mobile customers. Did you know that 66 percent of all emails in the US are now read on mobile devices? Consumers are constantly refreshing their emails to check for the latest deals, so if you’re opting out of email marketing, you’re missing out on a huge channel that most of your consumers are using!
A place to feature coupons and specials. Whether your business sells a product or service, flash deals and coupons delivered directly to your consumers’ email is a sure way to drive online and in-store sales. Bargain hunters are always on the lookout for the latest deals and this is a great way to gain some first time customers.
Cost-effective for small business owners. As a small business, we know firsthand that the entrepreneur world can start your business on a tight budget. Email marketing is an economical and easy platform to take advantage of right away rather than diving into more expensive channels such as mailing print materials and advertising on TV or radio.
Effective Communication. Your consumers want to know the latest product launches and holiday specials your company has to offer and often seek out their favorite brands. This is a great platform that allows you to communicate and speak with a wide range of your consumers.
Customizable. Email marketing allows you to create branded, unique and personal messages to your target market. You can modify your messages to go out weekly, biweekly or monthly (we recommend biweekly, so that you can stay fresh in consumers’ minds). This is also a great way to lead consumers back to your website, blog, Eventbrite page, a contest on your Facebook or even request feedback.
Action Oriented. A lot of times, we include a call to action in our eblasts. Whether it’s subliminal or clearly stated, consumers are trained to reply, forward, sign up or purchase a product. Always make sure to link your photos to your website or call to action button that will in turn drive sales in the long run!
Measurable. Unlike PR, you can track your results in email marketing – you can find out with a click of a button how many people opened your email, how many consumers interacted with your promotion, even how many people unsubscribed (it’s ok, it happens to everyone). This is a great way to improve your overall marketing strategy and content which in turn improves your effectiveness.
It’s crucial to keep up with the changing times, but is also just as vital to utilize older marketing tactics that work. Not to mention, it’s pretty easy to get started on any email marketing platform. Here’s some websites that have worked for us... Take a look and see what seems like the best fit for you and your business.
Thanks for stopping by!
-Taylor and Team!