What’s the point of creating and sharing social media content if no one’s reading it? Before you dive into posting a random photo to Instagram or tweeting the first thing that comes to mind, take some time to plan out your posts. No matter which social media platform you’re using, content that is thoughtfully planned out and posted with intention, will get more interaction… If you want content that will stand the test of time that drives REAL engagement, keep reading for our tips on how you can create successful social media content for your business.
Identify Your Audience & Know Your Voice. Clearly defining your audience from the beginning is only going to help. From this information, you’ll find out which social media platforms your target demographic is using and you can then choose the RIGHT social networks to engage your audience. Also, understanding your brand and voice is key when reaching out to your following. To find out which ‘voice’ is the most well-received, try conducting a survey or review your social media analytics to see which posts have the most interaction.
Research Trends & Competition. Our job as content creators is to stay present and up-to-date with the latest trends. Right now, Instagram story is a powerful way to engage with your followers. You should definitely be taking advantage of this Instagram feature, especially if your competitors are! Studying your competition allows you to see what works for them and what doesn’t… Use this information to your advantage to avoid making the same mistakes.
Create A Calendar & Brainstorm Content Ideas. Take the time to brainstorm and organize upcoming holidays, local events in your community, employee & business anniversaries and plug them into a monthly calendar. Our clients at Mystic Wine Shoppe, a liquor store in Arlington, always include The Patriot’s game schedule in their promotional calendar, never missing an opportunity to promote their seasonal, craft beers.
Spruce Up Your Posts. Make your photo into a graphic with easy, quick and FREE design websites like canva.com or snappa.com. Try creating a promotion exclusively for your social media followers… It’s a great way to track how many people engage, share and redeem your offer and it gives your audience a reason to follow you - These pop-up deals will have consumers checking back for more.
Share Your Content & Be Consistent. Now that you have brainstormed more ideas than you know what to do with, it’s time to share your content! Aim to post 4-5x per week on all of your social media outlets because an inactive page is likely to be unfollowed. The bottom line: Share original, high-quality content that is relevant to your audience on a consistent basis.
Do you have more industry insight that you want to share with your followers? Create a blog and share your expertise. Each blog post is more content for you to share on your social platforms and will lead to more website traffic.
Our team at Creative TK specializes in curating content for small businesses of all kinds. We hope you found these tips helpful and that they help you to build even stronger relationships with your target audiences.
Contact us if you are interested in learning more about our content creation services.
Thanks for reading! Taylor