Running social media contests on your business pages can open doors of opportunity to promote your company, increase brand awareness and followers. We’re sharing 4 reasons why you should be incorporating contests to your social media marketing plan… Spoiler alert: They yield immediate results.
Creates Interesting Content & Builds A Community – Even as professional Content Creators, there are times where even we blank on what to post to Instagram or Facebook… If your team is looking for new ideas, try brainstorming contests that focus on promoting a new product or creating buzz around an upcoming event. If you create guidelines such as “follow, comment and share to be entered”, post interaction is going to spike! And don’t forget to be consistent with your contests, so your followers have something to look forward to.
Gives Customers an Incentive to Follow Your Business - Giveaways are BIG incentives to follow, share and promote posts. If you’re looking for more information on your customer demographics, try using Google Forms; it allows you to create and analyze surveys, for FREE. Speaking of free… You can also offer free tickets to an upcoming event you want to promote!
Increases Email Database – We all want to reach as many potential clients/customers as we can and one way to do that is by sending out weekly, biweekly or monthly email blasts. Typically, we sign up for email newsletters so that we can keep up with the brands we love. Build your newsletter email list by requiring followers to enter their email address in order to be eligible to enter the contest; It’s a win-win and you’ll have them archived for when you want to share more exciting news! If you’re in need of an email marketing platform, check out MadMimi, Constant Contact or MailChimp to name a few.
Increases Customer Engagement – If you’re not already convinced that running a contest will help your business, it’s one of the most cost-effective social media tactics… No paying for followers, no high priced ticket to run analytics, just organic interaction!
We now have direct access to clients, use it wisely and start planning your next contest! Ideas include: follow, like and comment on this post contest, a photo contest, photo caption contests or submit your email to enter sweepstakes! Just be sure to state the date you’ll be announcing the winner and be prompt when notifying them.
Good luck and thanks for reading!
- Taylor & Team