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Fall Marketing Trends - What you should be doing!

Fall is in the air! As the weather is starting to cool down and we prepare for the cooler months ahead, it is the perfect time to step up your marketing strategy! The new season brings fresh, new ideas to life and as we begin to spend more time inside, you can hone in on the things that will set your business apart from the competition.

Here are some of the trends to be on the lookout for this season:

1.Growing Focus on Meaning and Purpose

  • Knowing why you stand out and why people choose your business over others is what will set and help you gain more customers.

  • Coming from a place of purpose, your marketing efforts will make more of an impact on the consumer as an individual.

2.More Focus on Instagram Reels

  • We all know that video posts are taking off with the rise of TikTok over the past year.

  • With the heightened awareness of this, Instagram reels are a good way for your audience to engage with your posts in an eye-catching format!

3.Interactive Content

  • Since social media marketing tactics are a standard practice now, it is important to make sure you stand out from your competition.

  • To do this, use polls, quizzes, and giveaways to attract customers and get them to interact with your brand and therefore remember your posts!

4.Personalization in Social Media Marketing

  • To drive more traffic and create more conversation with consumers you have to know what they want.

  • Use activity from your website to understand what your customers are clicking on to know what to promote more!

5.Display Reviews on your Website

  • You can post reviews you receive on social media as well as your website since that is where they will be purchasing something from you!

  • Reviews help new customers trust your brand and creates authenticity by seeing what great things your past customers have to say!

These are just a few examples of things you can do to increase engagement with your consumers this fall season but there are obviously other tactics you can use! If you have any questions about things we do or how we can help please contact us!

Happy fall! xo - the creative tk team


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