The most wonderful time of the year is finally upon us! Although it is a time filled with family, friends, and love, the holidays can be a difficult time to navigate for small businesses. With consumers ready to spend and marketing campaigns from big retailers flooding the media, it can be difficult for small businesses to capitalize on such an eager market. Check out these four tips to help your small business create marketing collateral to capitalize on this holiday season!

What's the point of creating content and putting together marketing collateral if it is not targeting the right audience? There is none! Marketing directed towards your target consumer will translate to more conversions and, ultimately, a more successful small business. A consumer profile is the best way to create a plan to guide your content and marketing plans. Comprehensive consumer profiles should include the demographic, geographic, psychographic, and behavioral informat