Instagram Tips - 5 Tips for Small Businesses

Using social media, specifically, Instagram to grow and market your small business is essential to connecting with potential customers. It is a great way to show customers what your business is about and the products or services you offer. Besides the upsides of using Instagram as a tool for your small business, it can be confusing to determine what features to use to get the best results. Here are five tips for small businesses to use to improve their Instagram account!

• Use Highlights to showcase the main features of your business

  • Instagram stories highlights are a great spot to put some of the main aspects of your business so your customers can easily find answers to their questions without having to scroll through all of your posts. Some examples of things to highlight include: about, locations, and product or service features.

• Use Instagram stories to include Q&A sessions and behind the scenes.

  • A great way to connect with customers is to answer their questions in real-time and offer a behind-the-scenes look at how the business operates and what day-to-day life is like running a business. Do this using Instagram stories so people can type in questions, and you can answer them individually. This will build trust with your customers which, will then turn into high brand loyalty!

• Increase your DM usage

  • Instagram direct messaging is a great feature that allows customers to respond to posts and stories directly. Responding to people who DM you can create a deeper connection with customers and makes it seem like your brand has a real personality.

• Host a Giveaway

  • Hosting a giveaway on your Instagram account could be used to grow followers and increase loyalty with the customers you already have. In addition, allowing your followers to participate in a giveaway gets them excited about your brand. It helps you gain new followers by having them tag a friend to enter the giveaway!

• Use Hashtags

  • When captioning your posts, consider the keywords that your target audience would be searching for on Instagram. Then, using these words in a hashtag allows potential consumers to find your business easier!

These are just a few tips that could help you and your small business reach a bigger audience and create deeper connections with consumers on Instagram!