Marketing Trends for 2022

We are now over a month into the new year! As people start to plan out their marketing strategies for the future, it is important to acknowledge the trends that will take off this year. With a growing digital marketing space, it is essential to stay on top of the trends, so customers easily remember you. Here are some trends to be on the lookout for in 2022 so you can incorporate them into your marketing plan!

• Podcasting

  • In 2021, podcasting listening went up 25% compared to the year before! This platform has enormous potential and is something that companies should consider utilizing in their marketing efforts.

• Video Marketing

  • Videos are a great way to explain to customers what your product or service is, why they need it and how it compares to competitors. Many people will not spend the time reading lengthy descriptions but videos are a great way to capture customers' attention.

• Shoppable Links

  • Gone are the days when people were scared to shop from their mobile phones. Many people are likely to purchase a product on the platform they see it on, so shoppable links are crucial in making sure consumers buy the product most conveniently.

• Mutually Beneficial Partnerships

  • More brands continue to leverage other people's content to benefit their own brand. It is important to consider how the partnership you are entering works for both parties involved. You want to partner with an influencer or other brand with mutual goals and attracts the kinds of people interested in buying your product.

• Leading with Empathy

  • With the world's craziness, as we have witnessed over the past two years, customers now expect transparency and empathy from brands, especially in marketing efforts. This means addressing social issues and being upfront about shipping delays or shortages of products.

• Utilizing AI Tools to Create Content

  • Using AI to create content will allow marketers to put out more content with less effort, saving you time and energy. It is essential to have authentic content and AI-generated content not to lose the brand message.

Although it is important to be aware of the ongoing trends, it is crucial to consider what works well for your brand. Marketing is a very individualized industry, and something that works well for one company may not work well for another. If you are looking for help or guidance in any of your marketing needs, don't hesitate to reach out.

Thanks for reading! Taylor and Crew